Where Superman Returns failed?

I must say that Bryan Singer’s rendition of the latest outing of Superman, which features Brandon Routh as Clark Kent and Superman was indeed no doubt a success in its technical aspect. The X-Men and Matrix combined awesome special effects were enough to convince me that the Superman movies have gone a long way.

The script on the other hand, miserably failed in exploring further the emotions of Lois Lane and Superman. It was blatantly mentioned in the movie that the world had moved on from the superhero’s five-year missing-in-action, but as a human who was trying to connect with Lois and Superman—I just couldn’t get through. The writers should have worked on the words of Lane’s Pulitzer award winning article titled, Why the World does not Need Superman? If they were still banking on the love angle between Lane and Superman—they could have just written a well-crafted article that they have injected perhaps as a voice-over effect to further establish the pain of not being wanted by the world as their savior.
When Lane was trying to write another article, while Superman is still recuperating in a hospital—they could have started to pour words into the laptop screen with a voice-over telling what exactly is running in her thoughts about the World still desperately needing Superman. It may sound mushy, but the Nicholas Sparks type of heart-breaking drama should very well be incorporated in these parts of the film. Superman failed when Spider-Man 2 was a huge success in establishing each character. I do hope that when the sequel comes out soon, whoever will write the script [if ever Michael Dougherty and Dan Harris will still be doing it again]—both should consider working hard on the characterization.